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As of early 2015, Weidian claimed that almost 30 million stores had been created on its platform. Background; The supply chain; The building blocks and the procedure; Pros and cons for EU SMEs; Digital Marketing. This payment method doesn’t require you to have a Chinese bank account. Cross-border e-commerce has become a new growth and profits motor in the province's foreign trade. A distinct feature of WeChat, not found in western equivalents, that allows for this purchasing behaviour is the so called “WeChat Stores”. A foreign company has 2 options to open a Wechat Official Account (OA): It usually takes 7 business days to register a Chinese WeChat account. + Google Calendar + iCal Export. You will find the complete guide to sell on WeChat on cross-border e-Commerce, with practical tips for how to do it. From market strategy to e-shop set-up and ongoing management, we provide support for each step of the process into Chinese online sales. The biggest advantage of using unique social media applications, such as WeChat, is that companies can both sell to, and, engage with their customers or followers on one overarching platform which is deeply embedded into their everyday lives. WeChat payments: the ability to pay from within WeChat, with one click, WeChat log-in: users are automatically logged-in without having to manually enter their email or password. In this way, (foreign) businesses can sell their goods to millions of potential WeChat customers directly, without the need to guide them to external platforms. WeChat Official Account Registration & Maintenance WeChat Marketing & Advertising WeChat Pay & E-commerce China Marketing. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. WeChat Mini Program Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic The rampant global pandemic in … [Photo … Automatic address collection: access the list of addresses that users store in their WeChat account (requires user approval), so users don’t have to fill in addresses again. Furthermore, customer behavioural data is easily accessible and shared with official account owners (contrary to large platforms like Tmall and JD, which keep the raw data for themselves), thereby creating high potential for customer relationship management (CRM). Re-targeting: you can re-target users based on their WeChat Store behavior with WeChat ads or WeChat messages from your Official Account. We are a Digital Marketing Agency based in Shanghai. For Cross-border e-commerce, the comprehensive tax rate was lowered from 11.2% to 9.1% for ordinary cosmetics, and from 25.53% to 23.05% for high-end cosmetics Starting from April 3rd, 2019, Postal tax rate dropped from 15% to 13% for food and medicine; and from 25% to 20% for textiles, leather garments, and electrical appliances Additionally, compared to other platforms, opening a store on WeChat gives brands a lot of creative space to customize the official store look and content to fit the brand image. JD.com: When it comes to trust and authenticity, JD WeChat store is no doubt the biggest and most trustworthy platform for customers. There is no sales tax collected in cross-border e-commerce in China. Major currencies are included: HKD, USD, GBP, JPY, CAD, AUD, EUR, NZD, KRW, THB, SGD, RUB, DKK, SEK, CHF and NOK. Yes but. Recently, this consumer behaviour has been expanded from deciding what to buy, to actually buying directly on social media. E-Commerce and Mobile Commerce. We have written a lot of articles about Wechat – one of the most important social media, online payment and selling platforms in China. Bytedance, the owner of short video apps Douyin and Tiktok, is testing a cross-border e-commerce project named Fuxiang Haigou, which offers special sales for branded products from a dozen countries. While still under construction, the pilot WeChat cross-border e-commerce store has the potential to help brands gain more attention from other e-commerce platform operators. You can use 3rd party WeChat store providers in order to open a WeChat store just like Western brands rely on solutions such as Shopify, Salesforce Commerce or Magento to develop their own stores. It generated £92.39 billion in mini programme retail sales last year. Hello ,GMA , I from Thailand , i would like to know about the WeChat store package and your services, and i am a foreigner how can i register the WeChat pay or Alipay ? For unsupported currencies, transactions can be made in US dollar. Aug 28, 2019 | ecommerce China, Wechat Marketing, Can you sell on WeChat via Crossborder? Lewaimai: If you are operating a restaurant and want to offer food delivery service, Lewaimai will be a good platform to look into. Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. A simple, Shopify/Magento-like solution that enables brands and retailers to set up and operate their own cross-border WeChat stores. Service accounts appear directly in WeChat users’ contact list and are, thus, highly visible branding resources. Integration with influencer accounts: Influencers can easily link their posts to WeChat stores or specific product pages, so users can buy products immediately after seeing the endorsement from influencers. Chinese Cross-border E-commerce … Tencent charges a 2,000 USD fee to open this type of account. OUR E-SHOP > One System can Manage Two Versions’ E-shops(Web + WeChat Mini-Program Versions) > Larger Market Share vs other similar E-shops(Overseas + China Market) > More Customizable Development Environment(Design & Plugins) > Various Payment Solutions including Cross Boarder Payment > Local Warehouse and HK-China Cross Border Shipment Nowadays, Chinese consumers are … By PRNewswire On Dec 8, 2020. It is then in the form of an export, or the internationalization of an activity which is not made of the implantation abroad. It also needs to provide an existing foreign e-commerce website. There are great opportunities for foreign businesses to sell products to Chinese customers via the WeChat store. eShopWorld (ESW), one of the world’s leading eCommerce companies, has been awarded the prestigious international gold standard ISO 27001 and ISO 27701 certification for … Mini-program is basically something like app-in-app. “WeChat and other Chinese tech platform are gateways for reaching Chinese consumers,” she explained. Offline access: users can scan QR codes anywhere and access your Wechat stores at ease. Read our article about how to sell cross-border on JD here: This platform is specifically designed for WeChat food delivery service. Please feel free to comment and share our articles ! Payments are made in RMB by consumers and then transferred to your local bank account in your local currency thanks Wechat overseas payment service. WeChat Pay settles each transaction with foreign vendors based on the price in local currency. LOTTE’s WeChat e-commerce website is targeting cross-border travelers. The aim of this website is to inform readers about the market and provide insightful analysis. Notify me of follow-up comments by email. Required fields are marked *. WeChat gives you the opportunity to have a cross-border payment account. Merchants with verified accounts, which have coupled their accounts to WeChat payments platforms, can open an in-app store on WeChat. Your email address will not be published. Besides individual users’ accounts, WeChat offers a range of choices for businesses to initiate a corporate or public WeChat account. In China, product research or getting recommendations is often done through social media. Share . WeChat Mini Program [ WeChat Mini Apps ] is crucial important for China E-Commerce Market ( Cross-Border E-Commerce ) . Wechat shop has many features that make the shopping experience of users extremely smooth and convenient: Foreign companies without any Chinese business license can create the Wechat shops with all of their functions and the Wechat shops are linked to their Official accounts. With an extensive in-depth assessment on Cross-border E-commerce market, the report provides clear insight into ongoing and upcoming advancement in … You should have both a WeChat Mini-program (for optimal user experience website) and a web-based WeChat Store (which will also work in other platforms such as Weibo or Douban). Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. Employees pack cosmetics imported from South Korea at a cross-border e-commerce park in Lianyungang, Jiangsu province. You can easily ship products across the borders and there is no need of possession of a trading license. We want to be Your Digital Guide to do Business in China. To Partner with us it is here. WeChat Mini Program [ WeChat Mini Apps ] is crucial important for China E-Commerce Market ( Cross-Border E-Commerce ) . CROSS-BORDER E-COMMERCE IN CHINA The best thing about this platform is that the design can be customized and it includes lots of menus and music. Get an overview on the players in the Chinese cross-border e-commerce ecosystem and learn how to choose the right trade partner. Companies can also apply for a WeChat account with their foreign business license directly through Tencent. WeChat Applet Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic. Vendre sur WeChat redevient alors du m-commerce normal. WeChat Mini APP growth rate has been skyrocketing, WeChat Mini Program can compare to native Apps. Copyright © Cross-Border E-Commerce Association | Powered by Skywalker Technology. But this trustworthy reputation comes with a much higher bar of entry. WeChat is now the most popular app in China. Filed Under: _Home-Top, Latest news Tagged With: China, Fashion, luxury brands, m-commerce, WeChat. Note that this is not a standard process, it can take two months to finally get the account. According to iiMedia’s recent report, Chinese cross-border e-commerce transactions reached 6.7 trillion RMB in 2016, and increased significantly to 7.6 trillion RMB($1.22 trillion) in 2017.For 2018, the overall transaction scale is expected to reach 9 trillion RMB($1.55 trillion). 08.10.2020 How to Work with a Trade Partner on a Cross-Border E-Commerce Platform in China Due to the COVID-19 pandemic, the enforcement of social distancing, lockdowns and other measures has driven up the demand for online shopping in China. Check our previous articles about cross-border e-commerce on Tmall, JD, Kaola, VIP.com…. Share - WeChat. WalktheChat helps you set up your online store in China. Follow-up quickly with customers service. Source: WeChat Annual Report, 2018 . Suning raised US$915 million for its newly launched e-commerce platform. If you choose this option, you will not be able to apply for the normal WeChat payment account since it would get linked with the bank account of the company which provided its Chinese business license. WeChat Mini-programs and HTML5 websites look quite similar, although Mini-programs provide a smoother user experience within WeChat. Bytedance enters cross-border e-commerce. Customer service: by having customers buying via your WeChat shop, connected to your WeChat public account, you give them an integrated and intuitive way to speak to your customer service: simply by speaking or writing to the WeChat public account. Note that you will need to verify the account annually in order to access some of the features like WeChat payment or advanced API. The expression, “cross-border E-commerce" indicates the sales activity done on an E-commerce website with customers located in a country other than where the E-commerce site is located. Users can order products before boarding and pickup the duty-free products at the airport. But what are the requirements, tools, best practices of developing a WeChat Mini Program. China E-Commerce Platforms. Le Cross border e-commerce est simplement l’importation de bien venant de vendeurs de pays étrangers. Borrow the business license from a business partner or use a third-party agent to register an account. eShopWorld certified for its commitment to information security and privacy practices to protect corporate and customer data. Your email address will not be published. This feature enables you to keep your users updated about the latest promotion and keep them engaged with your brand. This allows minimal investment and you can gain access to the Chinese market by working with a few Key Opinion Leaders. The special discount on WeChat shop also … WeChat is China’s most popular platform for social e-commerce and product recommendation searches and purchasing. This allows companies to manage and analyse detailed customer interactions and data to improve their sales growth. WeChat Enterprise Account. The cross-border e-commerce market is expected to reach 7.5 trillion RMB in 2017 (this includes both B2C and B2B cross-border e-commerce). Farfetch: The story of cross-border E-commerce Marketplace in WeChat Ecosystem. LOTTE is a multinational shopping corporation with headquarters in South Korea and Japan. Check Our service to open Wechat Official Account: https://www.marketingtochina.com/how-to-register-an-official-account-on-wechat/. Weidian is the biggest free platform to create WeChat shops. Although only 2,5 years ago, the Chinese (cross-border) e-commerce This gives shoppers more time to select products without rushing to catch their plane. Les réglementations sont spécifiques à chaque pays. [ VIP ] Cross-Border E-commerce Online Courses | WeChat Mini Program Tutorial, [ BIZ ] WeChat Mini Program Vendor – Weixin WeChat Official Account, [ ORG ] Business Partner Site – Cooperation Agency Company | WeChat Mini Program, [ ICU ] Supply Chain – Product Pool – Wholesale – Supplier Platform. It allows users to open other apps within Wechat interface, thus making it fast to load and helping save users from downloading too many apps in their phones. Social sharing: WeChat stores are easy to be shared with friends through WeChat. Global Cross-border E-commerce Service Center provides convenient, efficient and comprehensive services in finance, logistics, credit, talent and data to create a conducive ecological environment for the development of cross-border e-commerce. Marketing China- Smart Tips for Smart Business in China. Thus, Kinofy, with the help of WeChat, has opened a revolutionary path for cross border e-commerce in China and other parts of the world. Its development of mini-programs once again wins huge popularity among users and proves Wechat’s understanding of user behaviours. Le consultant conseille donc aux gros e-commerçants cette troisième option. We are a pure Digital Agency based in Shanghai. Your Gateway to Chinese E-Commerce Market Westwin offer an all-in-one solution to help your business enter China’s e-commerce market. This is by setting up a complete “supply chain” comprehensive system. But what are the requirements, tools, best practices of developing a WeChat … We do this by offering a suite solutions that enables speed to market as well as a safe, transparent and practical infrastructure that ensures scalability and sustainability. Wechat payment is one of two most popular online payment methods in China, along with Alipay. Products are shipped directly from abroad or through bonded warehouses (we’ll provide details regarding cross-border logistics in the coming part of this series). You just need to have open a WeChat store. Is it possible to do it ? Currently, companies may choose between three public WeChat accounts: For overseas companies that aim to participate in cross-border e-commerce, Service Accounts are generally the best option due to the fact that they unlock a wider range of features enabling marketing, customer service and sales via (cross-border) e-commerce. Youzan is a domestic WeChat store provider with millions of users in China. As a cross-border e-commerce solutions provider, Kinofy helps businesses ease their entry into China. When Chinese shoppers buy goods overseas, they can pay in RMB by WeChat Pay. Marketing in China with multiple channels and multiple marketing platforms such as Wechat baidu.com, Toutiao, Marketing in China has never been so easy. You can link it with a WeChat cross-border payment account or any Western payment solution like Paypal and Brain Tree. GMA analyze Marketing trends and give to professionals the best Tips to succeed in China, with a focus on fast-moving Digital World. The customs duty tax on items in some categories has been cut by more than half for items purchased from websites outside of China. (figure 2019). The consolidated monthly active users of Wexin and WeChat exceeded one billion in 2018. You would apply for this kind of payment service to sell cross-border via Wechat stores. “WeChat alone has over one billion active users spending more than four hours a day on it. cross border e-commerce How to sell to Chinese users via cross-border e-commerce leveraging WeChat, Alipay and other Chinese tools? Wechat was originally a messaging app like Whatsapp, but it has “Newsfeed” feature with like/share/comment functions similar to Facebook. Can I register a wechat official account as a foreign entity? quality is king. Why should you enter China’s sports nutrition market? And the customers in turn can utilise the WeChat-integrated online payment systems to pay for their ordered goods. However, Wechat stores can be very competitive; and there is no organic traffic, so brands have to market aggressively to drive traffic to their stores. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China. T+1 day settlement ensures a fast and safe payment transaction. Our partners. 0 52. Cross-Border E-commerce and the WeChat Shop. No.1 solution provider and retail expert for China cross-border e-commerce. Cross-Border WeChat Stores Can Help Travel Retail Players Branch into Cross-border E-commerce. WeChat Mini Program Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic The rampant global pandemic in … 6 Marketing Strategies that Work for Fin-tech companies in China 2019, Why Video Games Is An Opportunity For Brands in China To Level Up. For overseas companies that aim to participate in cross-border e-commerce, Service Accounts are generally the best option due to the fact that they unlock a wider range of features enabling marketing, customer service and sales via (cross-border) e-commerce. Standalone CN site, Kaola, JD, Tmall Global Partner, Little Red Book, WeChat, etc. Finally, Wechat stores allow brands to interact directly with customers and serve them on a more personal, one-on-one level. For more information see : Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market. Thanks to its integration with multiple services, Wechat enables users to perform various transactions without leaving the app such as booking movie/train/flight tickets, online shopping, taxi, ordering food…. The 4 most popular 3rd party WeChat e-commerce platforms are Weidian, Youzan, JD.com and Lewaimai. Cross-border e-commerce can help your company move such products overseas where they may be better received and in demand. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Cross-border e-commerce services to help selling your products to China. After that, Wechat has been continuously updated with new functions, making it No.1 Super app used by more than 1 billion people. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. hinas (cross-border) e-commerce market, together with the implementation of favourable policies to further stimulate market development in 2016, led to the publication of the first edition of the cross-border e-commerce guidebook in early 2017. Tencent can also open accounts for companies willing to heavily invest in WeChat advertising (above USD 1M per year). pre-booked one-to-one (20 min.) Be consistent on content. We are passionate about marketing in the aptly named ‘mysterious orient’. The company needs to prove to Tencent that it wants to do e-commerce in China. Wechat shop can be under mini-program version or normal website version. China’s digital landscape (and differences with Europe) How to adapt to the Chinese contest; The power of new data; Cost estimation; 14.30 – 15.30 . WeChat Mini Program Helps Japanese Merchants Achieve New Cross-border E-commerce Growth in Chinese Market despite the Pandemic TOKYO , Nov. 20, 2020 /PRNewswire/ -- The rampant global pandemic in 2020 has battered the retail industry in Japan , with those retailers heavily reliant on foreign consumers and tourists most affected. Cross-border E-commerce market Analysis report is an up-to-date granular analysis of the present industry conditions, market demands, reveals facts on the Cross-border E-commerce market size, revenues and provides forecasts through 2025. The next step for a retailer like DFS could be adopting cross-border shipping capabilities, after which the retailer can sell to Chinese customers through cross-border e-commerce. Do I need to hire a wechat agency to open an official account? WeChat Mini APP growth rate has been skyrocketing, WeChat Mini Program can compare to native Apps. Farfetch, the largest global luxury fashion e-commerce platform, proved its strategic investment in China has progressed in an incredibly powerful way that the GMV of China region grew faster than the overall marketplace during the global health pandemic. Interviews A different e-commerce approach: “We care about local retailers” Dominik Benner is the founder and CEO of Schuhe24, a platform for local retailers in Germany. CLOSE. We have 5+ years of experience of WeChat Marketing, GMA a team of 70 marketers. Co-founders of mellow explore their cross-border eCommerce success strategy. WeChat Service Account. Native WeChat coupons: your WeChat shop also enables you to easily send discounts to your customers via a WeChat Official Account. Facing a stagnant tourism market and restricted foot traffic in brick-and-mortar locations, the retail industry is trapped in a financial downturn. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Pour faciliter les échanges la Chine a mis en place des zones d’échange relatives au « Cross Border E-Commerce » (CBEC) permettant des transactions et une logistique simplifiées. Based . Real Estate: how to generate thousands of leads from China ? Your local currency will be converted into RMB based on real-time rate. In this cross-border e-commerce series, we would also talk about Wechat since it is possible, and convenient for foreign businesses to sell their products directly to Chinese consumers without having a Chinese business license. According to the iConsumer China Survey carried out by McKinsey, the percentage of users that used WeChat to purchase doubled from 2015 to 2016 (to 31% of WeChat users). China Medical Tourism: How to attract patient looking for IVF and/or Surrogacy ? 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