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Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks Too Big to Ignore: The Business Case for Big Data by Phil Simon The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs Visual Six Sigma: Making Data Analysis Lean by Ian ⦠REFERENCE BOOKS: 1. Contents Foreword xiii Preface xvii Acknowledgments xxv PART ONE THE RISE OF BIG DATA 1 Chapter 1 What is Big Data and Why Does It Matter? 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